Can handmade tiles become a new category?

Can handmade tiles become a new category?

As an emerging decorative material, handmade tiles have been gaining more and more attention in the domestic market in recent years. Compared to traditional mechanised tiles, handmade tiles are increasingly popular with consumers for their distinctive textures and colours, as well as their unique handmade craftsmanship.

As an emerging product, whether handmade tiles can become a new category requires comprehensive consideration of its market demand, production and sales chain and other factors.

I. Market demand for handmade tiles

As a decorative material, the market demand for handmade tiles is closely related to the aesthetic and personalised requirements of consumers for the product. At present, with the improvement of the social and economic level and the development of the home decoration industry, people's requirements for the quality, appearance and quality of home decorations are becoming higher and higher. Against this background, handmade tiles, as a decorative material capable of expressing individuality and high-end quality, have a huge market potential.

At the same time, domestic manufacturers of handmade tiles have gradually started to expand the production scale of their varieties to cater for the market demand. They have started to develop new products, using unique techniques to create handcrafted tiles with natural textures and unique patterns to provide consumers with more choices.

II. The production chain of handmade tiles

The production of handmade tiles consists mainly of the collection of raw materials, forming, firing and subsequent processing. Compared to traditional mechanised tiles, handmade tiles focus more on the selection of materials and the fineness of the forming. The process of forming requires manual processing to create unique textures and patterns, using some special tools for engraving, and thus its production costs are higher.

At the same time, the firing of handmade ceramic tiles also needs to take into account the control of temperature and time, in order to ensure the physical properties and aesthetics of ceramic tiles. Therefore, the production process of handmade ceramic tiles is relatively complex, requiring high production technology and processing experience. In addition, the production capacity of handmade ceramic tiles is lower than that of traditional ceramic tiles, so the technical requirements and scale requirements of manufacturers are also higher.

III. The sales chain of handmade tiles

The sale of handmade tiles is somewhat more difficult compared to traditional tiles. Most of the traditional mechanised tiles are produced on a large scale, with a large and decentralised supply. However, handmade tiles have a limited supply in comparison, and the styles need to be diversified. The sales side needs to have a relatively strong design and specialisation capability to be able to provide consumers with more choices and personalised solutions. 

The sale of handmade tiles also requires consideration of logistics and service. Handmade tiles are fragile and require special packaging and transport methods to safeguard the integrity of the goods. In addition, timely and smooth pre-sales advice and after-sales service is an important way to attract consumers.

In summary, as a new type of decorative material, handmade tiles are gaining more and more attention in the market for their plasticity and personalised advantages. However, it is also necessary to pay attention to the technical level and market management capabilities of the manufacturers.

In general, it is only through continuous polishing and optimisation that handmade tiles can gradually become a more mature and independent product category.

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